Simple pricing. Every price published.
Pick a plan, choose how to pay for your website, and add only what you want. Your domain and Google profile stay yours from day one, and none of it applies until you've seen your free draft.
What does Bostrom cost?
Every plan runs on a website we build: $3,000 once, or $150 a month for 24 months with nothing down. Monthly plans are Starter at $200, Base at $350, Rank at $750 and Expand at $1,500. The AI receptionist and an AI search report are optional add-ons.
The smallest bill: $350 a month all-in, website included.
Built for every stage of your business.
Every plan runs on a website we design and build for you. Start where you are today and move up as you grow. Every plan runs month to month.
Your site, looked after
+ your website at $150/mo for 24 months, or pay it once (step 2)
- Hosting, security and updates
- 2 edit requests a month, done within 5 business days
- AI chatbot on your site
- Form and chat leads emailed to you
- Spam-protected forms
Stop losing jobs to missed calls
+ your website at $150/mo for 24 months, or pay it once (step 2)
- Everything in Starter
- Call tracking
- Missed-call text-back
- Every new lead texted to you in under 60 seconds
- Automatic review requests after every job or appointment
- Automatic follow-up on unanswered quotes
Get found first on Google Maps
+ your website at $150/mo for 24 months, or pay it once (step 2)
- Everything in Base
- Weekly Google Business Profile posts
- A reply to every review
- Listed on 20+ directories, kept consistent
- A new blog post or service/town page every week
- Monthly map-ranking report across your area
- Competitor watch
- 2 edit requests a month, done within 48 hours
- Lower add-on prices
Become the name your town calls
+ your website at $150/mo for 24 months, or pay it once (step 2)
- Everything in Rank
- Up to 3 new posts or pages a week
- Links and mentions from real local and industry websites
- Your business details kept correct across the wider web
- Extra town pages as your area grows
- Monthly AI-search visibility tracking: ChatGPT, Google AI answers, Perplexity
Several locations or brands? See custom plans. Full terms below.
How do you want to pay for your website?
It's the same build either way. This only changes how you pay for it. Your domain and Google profile are yours from day one.
Your plan is the same either way. Pick whichever fits your cash flow.
What you get on launch day.
A custom site we design and build around your business. No page builders, no plugins and no theme with your logo dropped in. It's built to load fast, show up on Google and turn visitors into calls and bookings.
Built properly
- Hand-built pages. No WordPress, no plugins
- Fast and easy to use on a phone
- Secure hosting with SSL
Designed to win the job
- Custom design around your business, not a theme with your logo dropped in
- Tap-to-call on every page, and a call button that stays on screen on phones
- Your real photos and reviews up front
Every page you need
- Home, about and contact pages
- Up to 10 service pages, one for each job or treatment you want to be found for
- Up to 15 town and area pages for the places you actually work
Built to be found
- Technical SEO and local business schema, set up properly
- Sitemap and Google indexing set up at launch
- Google Business Profile set up, or tidied up and filled in
Lead tools built in
- AI chatbot trained on your services and prices
- Form and missed-call leads texted to you within 60 seconds (Base and up)
- Analytics, so you can see which pages bring the work
Yours to keep
- Domain and Google profile in your name from day one
- The site is yours once it's paid for
- Everything handed over if you leave after that
Add only what you want.
Tick anything you'd like added. Prices drop on Rank and Expand. The AI chatbot isn't here because it comes with every plan.
Add-ons are billed monthly alongside your plan.
Line by line, no small print.
| Feature | Starter$200/mo | Base$350/mo | Rank$750/mo | Expand$1,500/mo | Customfrom $3,000/mo |
|---|---|---|---|---|---|
| Your website, looked after | |||||
| Hosting, security & updates | ✓ | ✓ | ✓ | ✓ | ✓ |
| Edit requests | 2 a month, done within 5 business days | 2 a month, done within 5 business days | 2 a month, done within 48 hours | 2 a month, done within 48 hours | Scoped with you |
| Spam-protected forms | ✓ | ✓ | ✓ | ✓ | ✓ |
| Every lead, caught | |||||
| Call tracking | — | ✓ | ✓ | ✓ | ✓ |
| Missed-call text-back | — | ✓ | ✓ | ✓ | ✓ |
| New leads texted to you in under 60 seconds | Emailed to you instead | ✓ | ✓ | ✓ | ✓ |
| AI chatbot | ✓ | ✓ | ✓ | ✓ | ✓ |
| Automatic follow-up on unanswered quotes | — | ✓ | ✓ | ✓ | ✓ |
| Automatic review requests | — | ✓ | ✓ | ✓ | ✓ |
| Local SEO | |||||
| Weekly Google Business Profile posts | — | — | ✓ | ✓ | ✓ |
| A reply to every review | — | — | ✓ | ✓ | ✓ |
| Listings on 20+ directories, kept consistent | — | — | ✓ | ✓ | ✓ |
| New content | — | — | 1 post or page a week | Up to 3 a week | Scoped with you |
| Monthly map-ranking report | — | — | ✓ | ✓ | ✓ |
| Competitor watch | — | — | ✓ | ✓ | ✓ |
| 90-day Maps guarantee | — | — | ✓ | ✓ | Scoped with you |
| Reach | |||||
| Links & mentions from real local and industry sites | — | — | — | ✓ | ✓ |
| Business details kept correct across the wider web | — | — | — | ✓ | ✓ |
| Extra town pages beyond the first 15 | — | — | — | ✓ | ✓ |
| AI-search visibility tracking | — | — | — | Monthly | Monthly |
| Add-on prices | |||||
| AI receptionist | $150/mo + $199 setup | $150/mo + $199 setup | $99/mo, setup waived | $99/mo, setup waived | Scoped with you |
| AI search visibility report | $500/mo | $500/mo | $500/mo | Tracking included | Scoped with you |
| Terms | |||||
| Minimum term | None, month to month | None, month to month | None, month to month | None, month to month | Agreed with you |
| Website | $3,000 or $150/mo × 24 | $3,000 or $150/mo × 24 | $3,000 or $150/mo × 24 | $3,000 or $150/mo × 24 | Scoped per location |
Several locations, or something we don't list?
Groups with several locations or brands, a bigger build, or a mix of both. Tell us where you want to be and we'll scope a plan around it, by email.
- A plan built around each location and market
- One point of contact for every location
- One monthly report across the group
- Scoped and priced with you by email
What a new site did for Vela.
In six months, a website redesign and the AI receptionist helped Vela Skin Studios book 227 more appointments, with no increase in ad spend.
Read the full case study →The fine print, in large print.
Everything that affects what you pay, written so you don't need a lawyer to read it.
- No minimum term — every plan runs month to month. Cancel with 30 days' notice.
- Website, paid in full — $3,000, paid up front, before we start the full build.
- Website, paid monthly — $150 a month for 24 months, $0 down, no credit check. $3,600 in total; paying in full saves $600.
- Ending a plan before payment 24 — pay off the rest of your 24 payments and the site is yours, or we take it offline. Leave after 8 payments ($1,200) and it's $2,400 to keep it: $3,600 in total, the same as staying. Paying $3,000 upfront is the only way to pay less.
- What you own — your domain and Google Business Profile from day one: they stay in your name, with us added as managers. Your website once it's paid for: at launch if you pay $3,000, or after payment 24. From then on, if you leave, we hand everything over.
- Changing plans — move up any time, or move down from your next billing month.
- Add-ons — billed monthly alongside your plan, month to month. AI receptionist minutes beyond 200 a month are $0.40 each.
- Edits — 2 edit requests a month on every plan: changes to existing text, photos, prices, hours or small layout tweaks. Done within 5 business days on Starter and Base, and within 48 hours on Rank and up. New pages come from your plan's content work.
- The 90-day Maps guarantee — on Rank and Expand. Full terms on the Local SEO page.
- Calls and texts — normal call-tracking and text volumes are included. If yours are unusually high, we'll email you before anything changes.
- Prices — in US dollars, plus any tax that applies.
Money questions.
The things people ask before they pick a plan. Anything else? Email us.
Because the plans run through it. Lead alerts, missed-call text-back, the chatbot, review requests and the local SEO are all wired into the site and phone setup we build. Bolting them onto someone else's site is where things quietly break. And you'll have seen your site as a free draft before you pay anything.
Nothing down and no credit check. You pay $150 a month for 24 months ($3,600 in total), billed alongside your plan. If you'd rather pay $3,000 once, you save $600. Either way it's the same build, and it's yours once it's paid off.
No. Every plan runs month to month. The only commitment is the website itself: $3,000 once, or 24 monthly payments of $150. If you leave before the 24th payment, pay off the rest and the site is yours, or we take it offline.
If most of your work comes from people nearby searching on Google, start with Rank: it's where the local SEO begins, and it comes with the 90-day Maps guarantee. If your work is mostly referrals and you just need a site that catches every lead, Base covers it. Expand is for crowded markets, or for growing into more towns.
Yes. Move up to a bigger plan any time, and add an add-on whenever you want it. Moving down to a smaller plan takes effect from your next billing month.
No. The website is the only one-off cost. The AI receptionist has a $199 setup fee, waived on Rank and Expand.
Any software you choose to keep using, like your booking system or job-management app. If anything else would cost extra, we tell you before we start.
Yes, any time, with 30 days' notice. Your domain and Google profile are yours from day one. The website is yours once it's paid for. If you're on the $150 payments and leave early, pay off the rest of your 24 payments and we hand it over, or we take it offline.
Groups with several locations start from $3,000 a month, shaped around how many locations and markets you cover. Email us and we'll scope it with you.
See the site first. Then pick a plan.
Your draft lands within one business day, free. None of the prices on this page apply until you've seen it and said yes.