2.5× as many online bookings.
$70,000+ in additional booked revenue.
In six months, a website redesign and AI receptionist helped Vela Skin Studios generate 227 additional appointments from demand the studio already had.
See Vela for yourself.
A warmer first impression. Clear treatments and upfront pricing. A direct path to booking. Take a quick look, then explore the full website.
A preview of Vela’s homepage, treatment selection, and pricing.
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THE RESULTS
FIRST SIX MONTHSNo increase in advertising spend. Website traffic rose by approximately 3%.
Vela did not have
a demand problem.
Prospective clients were already finding the studio through search, social media, referrals, and existing marketing. The problem was turning that interest into appointments.
Over the previous six months, 5,120 website visitors generated just 92 new-client bookings: a conversion rate of roughly 1.8%.
Meanwhile, calls arrived during treatments, after business hours, or when nobody could answer. People who were ready to ask about a treatment often reached voicemail instead.
Vela was losing bookings in two places: on the website and on the phone. Bostrom rebuilt both parts of the customer journey.
A clearer path from
interest to appointment.
We rebuilt the website around the questions clients ask before booking. Treatment information became easier to understand, pricing easier to find, and the next step easier to take.
- Clear treatment descriptions and accessible pricing.
- Calls to action where visitors were ready to make a decision.
- A simpler mobile experience for visitors arriving through Google and social media.
- Fewer steps between researching a treatment and reserving an appointment.
The website became part of Vela’s sales process. With traffic up only 3%, online bookings rose from 92 to 227 — an increase of 147%.
Those 135 additional appointments represented approximately $37,900 in additional booked treatment revenue, at an average initial booking value of $281.
When the team was busy,
the phone still got answered.
A 24/7 AI receptionist gave callers an immediate response while the team was treating clients or the studio was closed.
- Answer treatment, service, pricing, and booking questions.
- Check availability, collect client information, and book appointments directly.
- Escalate unusual requests to the studio team.
In the first six months, it captured 241 calls that would otherwise have been at significant risk of going unanswered. 92 became booked appointments — approximately 38% of those calls.
At an average initial booking value of approximately $354, those appointments produced around $32,600 in booked treatment revenue.
This counts the initial appointment only, excluding repeat treatments, upgrades, and lifetime customer value.
Almost the same traffic.
A very different result.
| Metric | Before | With Bostrom |
|---|---|---|
| Website visitors | 5,120 | 5,280 |
| Website booking conversion | 1.8% | 4.3% |
| Online bookings | 92 | 227 |
| Additional website appointments | — | 135 |
| Missed / unavailable calls captured | 0 | 241 |
| Appointments recovered by AI | 0 | 92 |
| Additional appointments in total | — | 227 |
| Additional booked treatment revenue | — | $70,500+ |
Online bookings increased by 147% (92 → 227). Website conversion increased from approximately 1.8% to 4.3%. The 227 additional appointments combine 135 incremental website bookings and 92 AI-assisted bookings. Revenue figures are approximate booked values for initial treatments, rather than collected revenue or profit.
More of the demand.
Already at their door.
Approximately $11,750 in additional booked revenue per month, without increasing advertising spend. A clearer website converted more visitors. The AI receptionist captured callers who preferred a conversation, including those reaching out when staff were unavailable.
Make more of
the demand you already have.
Start with a free website draft. We’ll build a clearer path to booking around your business.
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