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For dental · med spa · aesthetics · beauty · wellness

Fill the chair, not the voicemail.

People compare a few clinics on their phone, often after you've closed, and book with whoever makes it easy. We build the site that makes it easy, then make sure every call, chat and form turns into a booking request on your phone.

Draft in 1 business day Treatment pages + prices Booking links to your system
Client result
velaskinstudios.com
Vela Skin Studios website, with warm neutral colors, treatment pricing and online booking

Vela Skin Studios — 227 extra appointments in six months

Client case study · Aesthetics

Vela didn't need more traffic. It needed more bookings.

Clients were already finding Vela Skin Studios. They just weren't booking: the site made treatments hard to compare, and calls during treatments went to voicemail. We rebuilt the website and added an AI receptionist.

+147%Online bookings
241Calls caught while staff were busy
92Booked from those calls
$70,500+Extra booked revenue

First six months after launch, with no increase in ad spend and website traffic up about 3%. Revenue is the booked value of first appointments, not collected revenue. Vela had a website and AI receptionist — not local SEO.

Read the full case study →

Vela — before vs. with BostromReal data
Visitors5,120 → 5,280+3%
Conversion1.8% → 4.3% of visitors booked2.4×
Online bookings92 → 227+147%
Phone241 calls caught, 92 booked+92
In total227 additional appointments$70,500+
Comparable six-month periods · from the published case study
01 — Where bookings slip away

The demand is there. The path to booking isn't.

Four places clinics lose appointments they've already earned, and what we put in each gap.

Calls come in during treatments.

Nobody can step out of a procedure to answer the phone. Missed-call text-back replies within seconds, and the request lands on your phone. Add the AI receptionist and the call is answered, and booked, instead.

Prices are hidden, so people don't book.

Clear treatment pages with what it is, who it's for, what to expect and a “from” price if you want one shown, with a Book button on every page.

Consultations that never become treatments.

When a quote or treatment plan isn't answered, a polite follow-up goes out for you, so “I'll think about it” doesn't become a lost client.

Great results, a handful of reviews.

A review request goes out after every appointment, to every client. On Rank and Expand we reply to each review too, without ever confirming someone is a patient.

02 — Pages for every treatment

A page for each treatment people search for.

Your build includes up to 10 service pages and up to 15 area pages. Here's how that typically looks. We'll tailor yours to the treatments you want to fill your book with.

Dental

Example treatment pages

  • New patient exams
  • Cleanings & hygiene
  • Implants
  • Clear aligners
  • Whitening
  • Emergency appointments

Med spa & aesthetics

Example treatment pages

  • Injectables
  • Laser hair removal
  • Skin resurfacing
  • Microneedling
  • Body contouring
  • Facials

Beauty

Example service pages

  • Brows & lashes
  • Waxing
  • Permanent makeup
  • Hair
  • Nails
  • Bridal & events

Wellness

Example service pages

  • Massage
  • Acupuncture
  • Infrared sauna
  • Nutrition coaching
  • Memberships & packages
  • Gift cards
03 — What every clinic site gets

Built around how clients book.

Most people decide on their phone, in a few minutes, between two or three options. Everything below is there to make yours the easy choice.

  • Booking buttons into your system — straight into the booking tool you already use, for example Jane, Square or Acuity
  • Clear treatment pages — what it is, who it's for, what to expect, and a “from” price if you want it shown
  • New-client information — first visit, forms, payment options and policies, all in one place
  • Before-and-after galleries — only with photos you have consent to use; never stock “results”
  • Your team and your space — real photos and credentials, so people know who they'll see
  • Financing details — if you offer payment plans, they're easy to find
  • After-hours answers — the chatbot handles questions at night; the receptionist add-on handles calls
  • Review requests after every appointment — the same ask for every client, as Google requires
04 — Client privacy

Clinic leads need a lighter touch.

Lead alerts carry what you need to call back: a name, a number and the treatment they asked about. Not health details.

  • Lead texts and emails leave clinical details out
  • Review replies never confirm that someone is a patient
  • The chatbot and AI receptionist don't give medical advice; anything clinical goes to your team
  • Forms ask only what's needed to book
05 — Plans for clinics

Pick by how clients find you.

Every plan runs on your new website: $3,000 once, or $150 a month for 24 months with $0 down and no credit check. Plans run month to month.

Base

A loyal client book, mostly referrals

$350/ month

Your site looked after, and every enquiry caught: missed-call text-back, lead alerts in under 60 seconds, the chatbot, review requests and follow-ups.

  • 2 edit requests a month
  • Call tracking
  • Spam-protected forms
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Expand

A competitive city, or a second location

$1,500/ month

Everything in Rank, plus more content, links from real local sites, extra area pages and AI-search tracking.

  • Up to 3 new pages or posts a week
  • Extra area pages as you grow
  • AI-search visibility tracking
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A group of clinics? Custom plans start from $3,000 a month.

Just want the site looked after? Starter is $200 a month, or $350 a month all-in with the website on monthly payments. What's in Starter →

Full pricing & add-ons →

06 — FAQ

Clinic questions.

What practice owners and studio managers ask us most. Anything else? Email us.

Yes. Every Book button links straight into the system you already use, so appointments land where they always do. If your system can't take online bookings, we use a short request form and text you each request.

Lead alerts carry a name, a number and the treatment asked about, not health details. Review replies never confirm someone is a patient, and forms ask only what's needed to book.

No. It answers practical questions like prices, hours and which consultation to book, and passes anything clinical to your team.

Yes, when you have the client's consent to use them. We never use stock “results” photos as if they were yours.

Yes. Every client gets the same request after their appointment. No discounts for reviews, and no filtering out people who might be unhappy.

They're one clinic's real results, and we publish them in full so you can judge for yourself. Your results depend on your market, your demand and your treatments. That's why we start with a free draft rather than a promise.

Groups start on a Custom plan, from $3,000 a month, planned around each location. Email us and we'll scope it with you.

07 — Start

See your clinic's new site before you pay.

Tell us about your practice or studio. A working draft lands in your inbox within one business day, free, with no call needed.