2.1× as many website enquiries.
€61,900 in additional booked revenue.
In 120 days, a website redesign and AI chatbot helped Zephyr Consulting generate 37 additional qualified project enquiries and three additional signed consulting engagements. Website traffic increased by just 5.1%.
See Zephyr for yourself.
Complex AI services, explained through practical business problems. A clear delivery process. A more useful project enquiry. Explore the website that connects them.
AI strategy, automation, knowledge systems, and governance, with a clear path to starting a project.
Visit website ↗THE RESULTS
FIRST 120 DAYSWebsite enquiries rose from 22 to 47 (+114%). Conversion improved from approximately 1.44% to 2.93%. Traffic rose by just 5.1%.
Companies knew AI mattered.
They needed to see where Zephyr fitted in.
Zephyr Consulting has helped companies put AI into practice since 2021. Its work spans strategy, automation, internal knowledge systems, governance, and training. Potential clients arrived with very different needs, from reducing document processing to moving a prototype into production.
The previous website did not always make those different paths clear enough. In the 120 days before launch, 1,526 visitors produced 22 qualified project enquiries: a conversion rate of approximately 1.44%.
Initial enquiries often lacked the context consultants needed. Visitors also had questions outside working hours, before they were ready to speak to the team.
Bostrom rebuilt the journey around a straightforward goal: help the right companies understand Zephyr’s work and make it easier to begin a useful project conversation.
A clearer explanation.
A more useful enquiry.
We structured the website around how companies evaluate an AI consultancy, connecting services to operational problems, previous work, and a clear delivery process.
- Distinct entry points for AI Strategy & Readiness, Automation & Agents, Data & Knowledge Systems, and Governance & Training.
- A clear explanation of the four delivery phases: Diagnose. Prove. Build. Run. Each phase sets out what clients receive and when they can decide whether to continue.
- Case studies that connect previous work to relevant needs, from Tarnóca Freight’s document handling to knowledge search and governance.
- A straightforward project enquiry process that captures the service area, business problem, and timeline before a consultant follows up.
With visitors up from 1,526 to 1,604, qualified website enquiries rose from 22 to 47. Website-originated signed projects increased from two to four.
The two additional engagements were an AI readiness assessment for a Hungarian manufacturer (€14,800) and a governance and AI readiness programme for a regional healthcare organisation (€19,600).
Together, those two agreements represented €34,400 in additional initial contracted fees.
Questions answered.
Better conversations for the team.
The AI chatbot helped visitors understand Zephyr’s services and engagement process, then collected enough context for a consultant to follow up.
- Explain service areas, the fixed-fee approach, and the difference between a diagnostic, a pilot, and a production build.
- Capture the business problem, relevant process, company location, and project timeline.
- Refer technical and commercial decisions to the consulting team, without inventing prices, promising unreviewed integrations, or making legal conclusions.
In the first 120 days, it handled 43 conversations. After excluding general questions, repeat contacts, existing clients, and enquiries already submitted through the form, Zephyr identified 12 additional unique qualified project enquiries.
One came from a logistics company researching a searchable internal knowledge system. The chatbot captured its requirements and passed them to the consulting team. Following review and scoping, the company signed an initial pilot on October 16 for €27,500.
The chatbot helped start the conversation. Zephyr’s consultants assessed the requirements and closed the agreement. Only the initial pilot is counted; potential production and support work are excluded.
Almost the same traffic.
More of the right enquiries.
Qualified website project enquiries
Website forms only · two comparable 120-day periods
25 additional website enquiries + 12 chatbot enquiries = 37 additional qualified enquiries.
Before Bostrom: February 21–June 20, 2026
With Bostrom: June 21–October 18, 2026
| Metric | Before | With Bostrom |
|---|---|---|
| Website visitors | 1,526 | 1,604 |
| Website enquiry conversion rate | 1.44% | 2.93% |
| Qualified website project enquiries | 22 | 47 |
| Additional website enquiries | 0 | 25 |
| AI chatbot conversations | 0 | 43 |
| Additional unique qualified chatbot enquiries | 0 | 12 |
| Additional qualified project enquiries in total | 0 | 37 |
| Initial signed projects, tracked channels | 2 | 5 |
| Initial booked project revenue, tracked channels | €37,800 | €99,700 |
| Additional initial booked project revenue | — | €61,900 |
Both periods contain exactly 120 calendar days. The comparison covers tracked website and chatbot acquisition channels. Website forms and chatbot conversations were tracked separately and checked for duplicates. The 2.1× headline refers to website enquiries (22 → 47); the +103% figure refers to the conversion rate, accounting for traffic growth. Revenue counts initial agreements signed by October 18, excluding later implementation, production deployments, retainers, upgrades, and lifetime value. Staff time, delivery expenses, and other variable costs have not been deducted. These are booked project fees, not collected revenue or profit.
More relevant conversations.
More signed work.
The website and chatbot generated 37 additional qualified project enquiries and three additional signed engagements. That averages €15,475 in additional initial booked project value per 30 days across the reporting period. Agreements were signed at different times; this is not a recurring monthly revenue figure. Proposals still under review are excluded.
“Four months later,
it’s helping us bring in new work.”
“He sent us a working draft before asking for payment or a commitment.
We could open the site, review the pages, test the enquiry process, and discuss changes internally.
That made the decision much easier.”
After 120 days, Zephyr’s managing partner reported that website enquiries had more than doubled, the chatbot had captured another 12 qualified opportunities, and three additional engagements worth €61,900 in initial project fees had been signed.
“We started the project because we wanted our website to do more than showcase our work.
Four months later, it’s helping us bring in new work.
That’s exactly what we wanted.”
Managing Partner · Zephyr Consulting
Budapest, Hungary · October 19, 2026
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