2.2× as many website enquiries.
C$20,685 in additional booked treatment revenue.
Premier Dental | North York, Toronto | November 11, 2026
We launched our new website and AI receptionist with Bostrom on August 13.
Yesterday, November 10, marked the end of our first 90 days, so we spent some time reviewing our website enquiries, call records, and confirmed treatment bookings.
We'd noticed things improving over the past few months, particularly the number of appointment requests coming through the website and the calls being handled outside our regular hours. But we hadn't looked at all the numbers together until now.
We compared the 90 days before launch, May 15 through August 12, with the 90 days after launch, August 13 through November 10.
Before Bostrom, our website received 1,146 visitors and generated 21 appointment enquiries.
During our first 90 days with the new website, we received 1,198 visitors and 46 enquiries.
Our traffic barely changed, but the number of people contacting us through the website more than doubled.
The AI receptionist also handled 68 calls when our staff were unavailable, recovering 19 additional qualified patient enquiries.
Between the website improvements and the recovered phone enquiries, we recorded 18 additional confirmed paid treatment bookings.
Those bookings represented C$20,685 in additional initial booked treatment revenue compared with the previous 90 days.
What surprised us most wasn't just the revenue.
It was how much more we were getting from the patients who were already trying to reach us.
Premier Dental’s new website.
THE RESULTS
FIRST 90 DAYSPatients were finding us. We weren't always making it easy for them to reach us.
Our clinic has a lot to offer, from general dentistry and urgent care to dentures, repairs, and our in-house denture lab.
But our previous website wasn't doing enough to help visitors move from researching treatment to actually contacting the clinic.
The appointment enquiry process also wasn't ideal for mobile users, and our reception team couldn't always answer every phone call during busy periods.
We knew these were areas we could improve, but we didn't know exactly how much difference they were making.
That's why Bostrom's approach interested us.
Instead of asking us to commit to a project before seeing the work, Albert sent us a working draft of our new website.
We could open it, test it on our phones, and see how the appointment process would work.
That made the decision much easier.
Our website started turning more visitors into actual enquiries.
The new website made it easier for patients to find information relevant to their situation.
Patients needing denture repairs could learn about our in-house lab. New patients could find our team, parking, accessibility, and insurance information.
People looking for urgent dental care had a clearer path to getting in touch.
We also replaced the old email-based appointment request process with a direct website enquiry form.
That helped our reception team receive, organize, and follow up on requests without having to search through separate email conversations.
The results became noticeable within the first few weeks.
By the end of the 90-day period on November 10, we had received 46 website enquiries compared with 21 during the preceding 90 days.
Our conversion rate increased from 1.83% to 3.84%.
Website traffic increased by only 52 visitors, but we received 25 additional enquiries.
Confirmed initial paid treatment bookings from website enquiries increased from 12 to 22.
The value of those bookings increased from C$10,940 to C$22,700.
That's C$11,760 in additional booked treatment revenue from the website.
We stopped relying entirely on voicemail when the front desk was busy.
Our reception team handles a lot during the day.
Between checking patients in, answering insurance questions, coordinating appointments, and taking payments, there are moments when another call comes through and nobody is available.
The AI receptionist has helped us handle those situations.
It answers straightforward questions, collects appointment requests, and sends our team summaries of calls that need follow-up.
It has been particularly helpful outside regular opening hours.
During the 90 days from August 13 through November 10, the AI receptionist handled 68 calls while our team was unavailable.
After removing repeat callers, existing patient enquiries, and people already counted through the website, we identified 19 additional qualified enquiries.
Eight of those patients confirmed initial paid treatment bookings.
The combined initial booking value was C$8,925.
We hadn't extended our opening hours or hired another receptionist.
We simply had a better way to handle calls that previously might have gone unanswered.
Our first 90 days with Bostrom
| Measure | May 15 to Aug 12 | Aug 13 to Nov 10 |
|---|---|---|
| Website visitors | 1,146 | 1,198 |
| Website enquiry conversion rate | 1.83% | 3.84% |
| Website enquiries | 21 | 46 |
| Additional website enquiries | 0 | 25 |
| Calls handled by AI while staff unavailable | 0 | 68 |
| Qualified leads recovered by AI | 0 | 19 |
| Additional qualified leads in total | 0 | 44 |
| Confirmed initial paid bookings, tracked channels | 12 | 30 |
| Initial booked treatment revenue, tracked channels | C$10,940 | C$31,625 |
These figures represent consecutive, non-overlapping 90-day reporting periods. We removed duplicate enquiries between the website and phone records.
The revenue figures include confirmed initial paid treatment bookings only. They exclude free consultations, repeat treatment, later procedures, upgrades, ongoing retainers, and patient lifetime value. No variable costs have been deducted.
C$11,760 from the website
Our website generated 25 additional enquiries, resulting in 10 additional initial paid treatment bookings.
C$8,925 from the AI receptionist
The AI receptionist recovered 19 qualified enquiries, resulting in eight additional initial paid treatment bookings.
C$20,685 in additional booked revenue
Together, those improvements produced 44 additional qualified enquiries and 18 additional confirmed paid treatment bookings during our first 90 days.
That's an average of C$6,895 per month in additional initial booked treatment value.
We still have patients who are considering treatment plans, but none of that potential future work is included in the figures.
What We're Planning Next
Now that we've completed our first 90 days, we'd like to focus on improving our follow-up process.
We've received some particularly valuable denture-related enquiries, and we think there's room to explain those services in greater detail.
We're also interested in improving our local search visibility for patients around North York.
But for now, we're happy with how the new system is working.
Our website is producing more enquiries from roughly the same traffic, our reception team has a clearer process for following up, and patients can reach us even when staff are unavailable.
We originally contacted Bostrom because we wanted a better website.
What we've ended up with is a better way for patients to find us, contact us, and arrange their care.
It's been a good first 90 days, and we're looking forward to seeing what the next 90 bring.
Premier Dental
Practice Management Team
North York, Toronto
November 11, 2026
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