Eight new clients in 90 days.
$52,200 in additional booked work.
Forward Marketing’s new website brought in four clients. A voice receptionist helped the studio sign four more by answering calls that used to go to voicemail.
See how Forward thinks.
A heating contractor’s ad gives visitors a way into the work. They can follow the thinking behind the campaign, then ask James Baker for a written review of their own marketing.
From the Halden Heat Pumps campaign to a written ad-account review. A quick tour of Forward’s website.
Visit website ↗THE RESULTS
FIRST 90 DAYSClient-reported figures compare the first 90 days after launch with the preceding 90 days.
Forward worked by email.
Some owners still called.
Forward plans paid campaigns and builds landing pages for service businesses. On the old site, prospects had little chance to see how the studio approached a job before reaching out. In 90 days, 580 people visited and seven sent an inquiry.
Email let the team give each ad account a careful review and keep client work on schedule. But a plumbing contractor between jobs or an HVAC owner calling from a truck at 6:30 p.m. often reached voicemail. The team needed a way to take that first call and still follow up in writing.
Let visitors see the work
before they get in touch.
On the new homepage, visitors can see an ad for Halden Heat Pumps and the landing page behind it. Both answer a homeowner’s winter heating question. Forward explains why it chose that question, what it would test and how it would count booked assessments.
When visitors reach the inquiry form, they know who will reply, when to expect an email and what the written review involves. Traffic rose from 580 to 605 visitors. Requests for a review went from 7 to 19, bringing the inquiry rate from 1.2% to 3.1%.
Forward traced four signed clients to those 12 additional requests. Their initial engagements averaged $6,200, for $24,800 in additional booked work.
Three questions on the phone.
A review by email.
Bostrom built a 24/7 voice receptionist that explains Forward’s written ad-account review and asks for the same three details James needs to get started.
- How much do you spend on advertising each month?
- Which platforms are you advertising on?
- What does it currently cost you to get a booking?
In 90 days, the receptionist answered 41 calls while the team was busy or the studio was closed. Fourteen callers (34%) completed all three questions, giving James enough information to follow up by email without adding a sales call to his calendar.
Four of those callers signed. Their initial engagements averaged $6,850, adding $27,400 in booked work from the phone.
Traffic rose 4.3%.
Review requests rose 171%.
| Measure | Prior 90 days | First 90 days |
|---|---|---|
| Website visitors | 580 | 605 |
| Website inquiry rate | 1.2% | 3.1% |
| Online review requests | 7 | 19 |
| Calls answered by the AI receptionist | 0 | 41 |
| Callers qualified for a review by the AI receptionist | 0 | 14 |
| Additional review opportunities | — | 26 |
| Additional signed clients | — | 8 |
| Additional work booked | — | $52,200 |
Source: Mandy Park’s 90-day comparison, shared by Forward Marketing on November 9, 2026. The 26 additional opportunities combine 12 website requests above the previous period’s seven and 14 callers who completed qualification. A dash marks a measure calculated against the prior period.
Four clients from the website.
Four from the phone.
Forward counted the value of signed initial engagements for campaign work, landing pages and four-week split tests. The total excludes ongoing monthly media retainers after month one.
“Sending us that working draft before we paid a cent was the easiest yes we’ve made all year.”
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will see.
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