Impact Recruitment
Staffing & recruitment / 90 days
2.3× as many
employer enquiries.
More signed staffing work.
A clearer website and an AI chatbot helped Impact Recruitment turn more employer interest into 38 additional qualified leads, five more signed staffing orders, and C$58,160 in additional initial booked staffing revenue.
2.3× refers to website staffing enquiries: 19 → 43 across comparable 90-day periods. Case study dated .
The website behind the results
See Impact for yourself.
Clear paths for employers and job seekers. Detailed staffing services. A straightforward way to request workers. Take a quick look, then explore the full website.
A quick scroll through Impact’s homepage, from staffing roles to services and employer information.
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The results
First 90 days / tracked channelsImprovement in website
enquiry conversion
Additional website
staffing enquiries
AI chatbot
conversations
Qualified employer leads
recovered by the chatbot
Total additional qualified
employer leads
Additional initial booked
staffing revenue
Employer-focused traffic rose just 8.5%. Website staffing enquiries rose from 19 to 43.
How the numbers were countedThe experience was there.
The path to an enquiry needed work.
Employer visitors → website enquiries
in the 90 days before launch
Impact Recruitment connects employers with skilled tradespeople, construction workers, and industrial staff. A commercial electrician, a reach truck operator, and a general labourer each need different experience. Employers needed to see those distinctions before getting in touch.
The website also served two audiences: companies looking to hire and people looking for their next assignment. Both mattered, but they needed separate information and separate next steps.
In the 90 days before launch, 978 employer-focused visitors generated 19 website staffing enquiries: a 1.94% conversion rate. Employers could also arrive with questions about available trades, temporary staffing, payroll arrangements, or timing while recruiters were busy or outside working hours.
The task was to make the services easier to understand, give employers confidence in the screening process, and help them send a useful staffing request—even when a recruiter was not immediately available.
Make it easier to explain
who the job needs.
Explore the live website (opens in a new tab)Bostrom rebuilt the website around Impact’s actual services: temporary labour, permanent placement, project crews, and urgent staffing requests. Four changes gave employers a clearer route into the business.
Separate paths for different industries.
Skilled trades, construction, and industrial staffing became distinct entry points. Role information covered journeyperson electricians, B-pressure welders, plumbers, millwrights, HVAC technicians, labourers, carpenters, equipment operators, site supervision, and warehouse and manufacturing workers.
Screening employers could understand.
The site explained checks on experience, qualifications, credentials, references, and safety tickets before a worker starts.
Staffing requests with useful details.
The employer form asked for roles, headcount, location, start date, assignment duration, and relevant qualifications, giving recruiters a stronger starting point for follow-up.
A clear route for each audience.
Employers could request staff. Job seekers could register as candidates. The separation also made reporting and follow-up more useful.
1.94% 4.05%
Website enquiry conversionWith only 83 more employer visitors, the website generated 24 additional enquiries. Website-originated signed staffing orders rose from four to seven. Those three additional orders represented C$37,040 in initial booked staffing revenue.
See the three additional website orders
- Two journeyperson electricians120 hours each × C$66/hrC$15,840
- Three warehouse associates120 hours each × C$34/hrC$12,240
- Two carpenters80 hours each × C$56/hrC$8,960
Initial approved hours on accepted staffing orders. Extensions, additional shifts, and future work are excluded.
A staffing question
didn’t have to wait.
Employers might be planning tomorrow’s crew late in the day, checking schedules in the evening, or deciding between temporary workers and a permanent hire. The chatbot gave them a way to ask a question and leave a staffing requirement.
Answer practical service questions.
Explain the trades covered, temporary staffing, screening, and the information needed before sourcing workers.
Capture the actual requirement.
Collect the role, headcount, start date, site location, and contact details for a recruiter to follow up.
Keep candidate questions separate.
Help job seekers understand registration without mixing those conversations into the employer pipeline.
In the first 90 days, the chatbot handled 52 conversations. After excluding job seekers, general questions, existing-employer conversations, and duplicates, Impact identified 14 additional qualified employer leads.
Two became signed staffing orders, worth C$21,120 in initial booked staffing revenue. Neither employer had initially submitted the regular staffing request form. Both started with a question on the website; Impact’s recruiters handled the recruitment work and confirmed the orders.
See the two chatbot-originated orders
- Two welders80 hours each × C$62/hr · initial two-week assignmentC$9,920
- Four general labourers80 hours each × C$35/hr · initial two-week scheduleC$11,200
Initial authorized assignment values only. These two orders are separate from the three additional website orders.
A little more traffic.
A very different result.
Employer enquiries tracked separately from candidate registrations. Duplicate opportunities removed across forms and chatbot conversations.
| Measure | Before BostromApr 13 – Jul 11, 2026 | With BostromJul 12 – Oct 9, 2026 |
|---|---|---|
| Employer-focused website visitors | 978 | 1,061 |
| Website enquiry conversion rate | 1.94% | 4.05% |
| Website staffing enquiries | 19 | 43 |
| Additional website enquiries | 0 | 24 |
| AI chatbot conversations | 0 | 52 |
| Qualified employer leads recovered by chatbot | 0 | 14 |
| Total additional qualified employer leads | 0 | 38 |
| Signed initial staffing orders Tracked channels | 4 | 9 |
| Initial booked staffing revenue Tracked channels | C$42,560 | C$100,720 |
| Additional initial booked staffing revenue | + C$58,160 | |
On small screens, swipe the table to compare both periods
What these figures mean
The 38 additional qualified employer leads combine 24 additional website enquiries + 14 qualified chatbot leads, with duplicates removed. Across these tracked channels, signed initial staffing orders rose from four to nine.
All money figures are initial booked staffing revenue: the initial authorized value of accepted assignments. They are not profit or cash collected. Worker wages, payroll expenses, and other variable costs have not been deducted. Future extensions, extra shifts, repeat business, retainers, upgrades, and customer lifetime value are excluded. Quotes awaiting review, project approval, or future staffing decisions are also excluded.
Website enquiries: 43 ÷ 19 ≈ 2.3×. Conversion improvement: (4.05% ÷ 1.94% − 1) × 100 ≈ 109%, using the reported rates. Traffic: (1,061 − 978) ÷ 978 ≈ 8.5%.
The combined result
More of the right employers.
More signed work.
Additional initial booked
staffing revenue
Additional initial booked
staffing revenue
Total additional initial booked
staffing revenue
Approximately C$19,387 per month in additional initial booked staffing value over the reporting period. A clearer website helped employers send better requests. The chatbot captured questions that became staffing opportunities. Impact’s recruiters took those conversations forward.
They could see the work.
Then make the decision.
Impact approached Bostrom for a better recruitment website: clearer services and an easier way for employers to request workers. Albert sent a working draft the team could open, test, and share before paying a deposit.
After launch, the focus moved to measurable outcomes: employer visits, staffing requests, qualified chatbot leads, and signed orders. Three months later, the website was playing a clearer role in the recruitment operation—explaining the services, capturing useful requests, and giving recruiters a stronger starting point.
Your business could be next
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could be doing.
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