/* Bostrom concept collection. Shared with the homepage portfolio. */
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.study-page{background:#0d0e0b}.study-page em{font-family:var(--serif);font-weight:400;color:var(--lime)}
.study-nav{position:sticky;top:0;z-index:40;background:rgba(13,14,11,.95);backdrop-filter:blur(16px);border-bottom:1px solid var(--line)}
.study-nav .container{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-block:20px}.study-nav nav{display:flex;align-items:center;gap:30px}.study-nav nav>a{font-size:14px;text-decoration:none}.study-nav .btn{padding:11px 19px}
.study-intro{padding-top:80px;padding-bottom:64px}.intro-top{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-bottom:34px}.issue,.section-label{font:10px var(--mono);letter-spacing:.09em;color:#a7aba0}.study-intro h1,.detail-intro h1{font-size:clamp(42px,5.7vw,76px);line-height:1.06;font-weight:500;letter-spacing:-.04em}.intro-bottom{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;margin-top:35px}.intro-bottom p{color:#b8bcb1;font-size:18px;line-height:1.65}.text-link{color:var(--ink);text-decoration:none;border-bottom:1px solid #64733b;padding-bottom:6px;font-size:14px;white-space:nowrap}.text-link span{margin-left:20px}.disclosure{display:flex;gap:14px;align-items:flex-start;border-top:1px solid var(--line);padding:22px 0 0;margin-top:38px;color:#a6ac9d;font-size:13px;line-height:1.7;max-width:800px}.disclosure strong{font-weight:500;color:#dde2d5}.disclosure-mark{display:grid;place-items:center;flex:none;width:20px;height:20px;border:1px solid #67745d;border-radius:50%;font:italic 14px Georgia;margin-top:2px}
.collection{padding-bottom:90px}.collection-bar{display:flex;justify-content:space-between;gap:24px;align-items:center;margin-bottom:34px}.collection-bar h2{font-family:var(--body);font-size:19px;letter-spacing:0;font-weight:500;margin:0}.filters{display:flex;gap:6px;flex-wrap:wrap}.filters button,.scenario-tabs button{padding:9px 14px;border:1px solid #3f4438;border-radius:99px;font-size:13px;color:#b7beac}.filters button[aria-pressed=true],.scenario-tabs button[aria-pressed=true]{background:var(--lime);color:#172005;border-color:var(--lime)}.concept-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.study-card[hidden]{display:none}.study-card{min-width:0}.card-picture{display:block;aspect-ratio:4/4.5;overflow:hidden;position:relative;text-decoration:none;border-radius:3px}.concept-tag{position:relative;z-index:2;font:9px var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--brand-ink);display:block}.card-picture .concept-tag{padding:23px 24px}.brand-name{font-family:Georgia,serif;font-size:clamp(28px,3vw,40px);font-weight:400;line-height:1.05;letter-spacing:-.055em;color:var(--brand-ink);display:block}.brand-name small{font:9px var(--body);letter-spacing:.32em;display:block;text-align:center;margin-top:10px}.card-picture>.brand-name{position:relative;z-index:2;text-align:center;margin-top:8px}.picture-arrow{position:absolute;bottom:16px;right:17px;width:36px;height:36px;border:1px solid var(--brand-ink);display:grid;place-items:center;border-radius:50%;z-index:3;color:var(--brand-ink);transition:transform .2s}.card-picture:hover .picture-arrow{transform:rotate(45deg)}.card-info{padding:24px 0 0}.card-info .eyebrow{font-size:9px;color:#a7b093;letter-spacing:.12em}.card-info .eyebrow::before{display:none}.card-info h3{font-size:22px;line-height:1.2;letter-spacing:-.02em;margin:12px 0}.card-info h3 a{text-decoration:none}.card-info p{font-size:14px;color:#b1b4a9;line-height:1.7}.card-links{display:flex;flex-wrap:wrap;gap:18px;margin-top:24px;font-size:12px}.card-links a{text-decoration:none;border-bottom:1px solid #505743;padding-bottom:4px}.card-links a:first-child{color:var(--lime)}.concept-disclaimer{font-size:13px;color:var(--muted);border-left:2px solid var(--lime);padding-left:16px;margin:-25px 0 32px;max-width:660px}.concept-disclaimer strong{color:var(--ink);font-weight:500}.collection-link{margin:40px 0}.more-work{border-top:1px solid var(--line);padding:24px 0}.more-work>summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;font-size:15px;color:#aeb4a4}.more-work>summary::-webkit-details-marker{display:none}.more-work>summary span{font-size:26px;color:var(--lime)}.more-work[open]>summary{margin-bottom:35px}.more-work[open]>summary span{transform:rotate(45deg)}
/* Abstract, code-drawn brand illustrations; no stock clinic or patient photos. */
.brand-skin{--brand-bg:#ede4d8;--brand-ink:#50423b;--brand-accent:#a96e54;background:var(--brand-bg)}.brand-dental{--brand-bg:#dce5de;--brand-ink:#264639;--brand-accent:#709c80;background:var(--brand-bg)}.brand-beauty{--brand-bg:#eed9df;--brand-ink:#652941;--brand-accent:#b45579;background:var(--brand-bg)}.brand-art{position:relative;height:100%;min-height:260px;isolation:isolate;overflow:hidden}.card-picture .brand-art{position:absolute;inset:125px 0 0;height:auto;min-height:0}.art-orbit{position:absolute;width:68%;height:112%;border:1px solid color-mix(in srgb,var(--brand-ink) 25%,transparent);border-radius:50%;top:4%;left:16%;transform:rotate(-24deg)}.art-column{position:absolute;width:37%;height:90%;left:31%;bottom:-12%;border-radius:180px 180px 0 0;background:linear-gradient(110deg,#b99b7b,#f9f2e6 49%,#ba9575);box-shadow:18px 16px 25px #79533721;transform:rotate(13deg)}.art-disc{position:absolute;width:42%;aspect-ratio:1;left:13%;top:13%;border-radius:50%;background:radial-gradient(circle at 32% 25%,#f9e6c5,#c88c63 60%,#916b50);box-shadow:14px 20px 35px #5a392126}.art-word{position:absolute;bottom:17%;left:9%;font:9px var(--mono);letter-spacing:.22em;color:var(--brand-ink);writing-mode:vertical-rl;transform:rotate(180deg)}.art-index{position:absolute;bottom:6%;left:8%;font:9px var(--mono);color:var(--brand-ink)}.art-dental .art-column{height:84%;width:48%;left:29%;bottom:-7%;transform:rotate(0deg);border-radius:180px 180px 12px 12px;background:linear-gradient(100deg,#83a48d,#e3efe4 53%,#b5caba);box-shadow:20px 10px 36px #34584420}.art-dental .art-disc{width:34%;left:14%;top:19%;background:radial-gradient(circle at 32% 25%,#fcf8df,#d1c993 63%,#9c9b73)}.art-dental .art-orbit{transform:rotate(28deg)}.art-beauty .art-column{width:45%;left:39%;transform:rotate(-25deg);background:linear-gradient(100deg,#ba7190,#eec8d6 53%,#bd718d);border-radius:190px 190px 0 0;box-shadow:20px 10px 36px #70395129}.art-beauty .art-disc{left:8%;top:27%;background:radial-gradient(circle at 35% 27%,#e59463,#ca663e 60%,#923c30);border-radius:44% 56% 48% 52%}.art-beauty .art-orbit{width:82%;height:83%;left:8%;top:16%;transform:rotate(-50deg)}
.proof-notes{padding-top:55px;padding-bottom:75px;border-top:1px solid var(--line)}.proof-notes>div{display:grid;grid-template-columns:repeat(3,1fr);gap:45px;margin-top:34px}.proof-notes article>span{color:var(--lime);font:12px var(--mono)}.proof-notes h3{font-size:22px;margin:17px 0 14px}.proof-notes p{color:#afb5a5;font-size:15px}.study-cta{border-top:1px solid var(--line);padding-top:80px;padding-bottom:85px;text-align:center}.study-cta h2{font-size:clamp(38px,5vw,64px);margin:24px 0}.study-cta p{color:#b7beac;font-size:16px;max-width:52ch;margin:0 auto 28px}.study-cta .btn{background:var(--lime)}.study-footer{display:flex;flex-wrap:wrap;align-items:center;gap:20px;padding-block:28px;border-top:1px solid var(--line);font-size:12px;color:#a1a994}.study-footer p{flex:1}.study-footer a{text-decoration:none}.study-footer>span{font-size:11px}
.detail-intro{padding-top:42px}.back-link{font-size:12px;color:#aab39d;text-decoration:none;display:inline-block;margin-bottom:45px}.detail-intro h1{font-size:clamp(42px,6vw,76px)}.detail-lead{max-width:61ch;margin-top:28px;color:#b2bba7;font-size:18px;line-height:1.7}.detail-actions{display:flex;align-items:center;gap:25px;flex-wrap:wrap;margin-top:32px}.detail-actions .btn{background:var(--lime)}.detail-cover{display:grid;grid-template-columns:1fr 1fr;min-height:400px;margin-top:50px;border-radius:3px;overflow:hidden}.detail-cover>div:first-child{display:flex;flex-direction:column;justify-content:center;align-items:flex-start;padding:50px}.detail-cover .brand-name{font-size:clamp(40px,4.5vw,65px);margin:35px 0}.detail-cover .brand-name small{text-align:left}.detail-cover p{color:var(--brand-ink);font-size:16px;max-width:26ch}.detail-cover .brand-art{min-height:400px}.detail-cover .art-index{display:none}.section-label{display:flex;justify-content:space-between;gap:24px;padding-bottom:24px;border-bottom:1px solid var(--line);line-height:1.8}.study-story,.journey,.model-section{padding-top:80px;padding-bottom:10px}.story-grid{display:grid;grid-template-columns:1fr 1fr;gap:80px;margin-top:38px}.story-grid h2{font-size:clamp(30px,3.3vw,43px);line-height:1.17;margin:0}.story-problem{font-size:17px;color:#c8ccbf}.story-grid ol{list-style:none;counter-reset:design;margin-top:28px}.story-grid li{font-size:14px;color:#aeb6a1;padding:15px 0 15px 36px;border-top:1px solid var(--line);position:relative;counter-increment:design}.story-grid li::before{content:'0' counter(design);position:absolute;left:0;color:var(--lime);font:10px var(--mono);top:21px}.journey-grid{display:grid;grid-template-columns:1fr 1fr;gap:75px;margin-top:40px}.journey h2{font-size:clamp(34px,3.8vw,48px);margin:0 0 24px}.journey-grid>div>p{color:#b5bda9;font-size:16px}.scenario-tabs{display:flex;flex-wrap:wrap;gap:8px;margin-top:30px}.journey-grid>div>.fine-print{font-size:12px;line-height:1.8;color:#96a087;margin-top:25px}.conversation-panel{border:1px solid #343b2b;background:#161a12;border-radius:10px;padding:20px}.conversation-top{display:flex;align-items:center;gap:8px;font-size:12px;padding-bottom:17px;border-bottom:1px solid var(--line)}.conversation-top>span:last-child{margin-left:auto;font:9px var(--mono);color:#b4d784}.conversation-dot{width:7px;height:7px;background:var(--lime);border-radius:50%}.conversation-lines{display:flex;flex-direction:column;gap:16px;padding:22px 0;min-height:365px}.study-bubble{max-width:92%}.study-bubble>span{font-size:9px;color:#a4af96;text-transform:uppercase;letter-spacing:.08em;display:block;margin-bottom:5px}.study-bubble p{font-size:13px;line-height:1.65;background:#252b1f;border-radius:0 10px 10px;padding:12px 14px}.study-bubble.guest{align-self:flex-end}.study-bubble.guest p{background:#343d28;border-radius:10px 0 10px 10px}.study-bubble.guest>span{text-align:right}.conversation-panel>.conversation-foot{font:10px var(--mono);line-height:1.8;color:#b0c297;border-top:1px solid var(--line);padding-top:14px}
.model-head{display:grid;grid-template-columns:1fr 1fr;gap:75px;align-items:center;margin:40px 0}.model-head h2{margin:0;font-size:clamp(34px,3.8vw,48px)}.model-head p{color:#b5bda9;font-size:16px}.revenue-model{display:grid;grid-template-columns:1fr 1fr;gap:0;border:1px solid #3c442f;border-radius:6px;overflow:hidden}.model-inputs{padding:32px;background:#161a12}.model-inputs label{display:flex;flex-direction:column;gap:8px;color:#d7ddcd;font-size:12px;margin-bottom:19px}.model-inputs label>span{color:#a2ad94;font-size:11px;line-height:1.6;max-width:46ch}.model-inputs input{background:#242b1b;border:1px solid #4a553a;padding:11px 12px;font:17px var(--body);color:#fff;border-radius:4px;width:100%;min-width:0}.model-inputs input:invalid{border-color:#e38e76}.input-pair{display:grid;grid-template-columns:1fr 1fr;gap:18px}.reset-model{font-size:12px;color:#d0e0b8;border-bottom:1px solid #61724d;padding-bottom:3px}.model-output{padding:36px;background:#d4f94f;color:#1c2806}.model-output .eyebrow{color:#364615;font-size:10px}.model-output .eyebrow::before{background:#364615}.model-month{margin-top:34px}.model-month strong{display:block;font:500 clamp(40px,5vw,62px) var(--display);letter-spacing:-.05em;line-height:1.1;overflow-wrap:anywhere}.model-month>span,.model-year>span{display:block;font-size:13px;margin-top:8px}.model-year{padding:24px 0 27px;border-bottom:1px solid #7e992a}.model-year strong{font:400 clamp(30px,3vw,42px) var(--display);letter-spacing:-.04em;overflow-wrap:anywhere}.model-output dl{margin-top:22px}.model-output dl>div{display:flex;gap:20px;justify-content:space-between;font-size:12px;margin-bottom:17px}.model-output dt{max-width:28ch}.model-output dd{font-weight:700;white-space:nowrap}.formula{margin-top:24px;padding-top:16px;border-top:1px solid #7e992a;font:10px var(--mono);line-height:1.8}.model-note{font-size:11px;margin-top:18px;color:#3e5119}.model-warning{font-size:13px;background:#fff4da;padding:12px;margin-top:15px;color:#693d0d}.scope-section{padding-block:65px}.scope-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px;margin-top:30px}.scope-grid h3{font-size:21px;margin-bottom:14px}.scope-grid p{color:#aeb6a1;font-size:14px}
@media(min-width:881px) and (max-width:1100px){.nav-links{gap:18px}.nav-links a{font-size:13px}}
@media(max-width:800px){.study-nav nav{gap:15px}.study-nav nav>a:not(.btn){display:none}.study-intro{padding-top:50px}.intro-top{flex-direction:column;align-items:flex-start;gap:15px}.intro-bottom{align-items:flex-start;flex-direction:column}.intro-bottom p{font-size:16px}.concept-grid{grid-template-columns:1fr}.card-picture{aspect-ratio:1.4}.card-picture .brand-art{inset:70px 0 0}.card-picture>.brand-name{margin-top:-4px;font-size:40px}.card-picture .art-column{width:29%;left:44%;height:100%}.card-picture .art-disc{width:29%;left:24%}.card-picture .art-orbit{width:50%;left:27%}.card-picture .art-word{left:12%}.card-picture .art-index{left:12%}.study-card{padding-bottom:24px}.collection-bar{flex-direction:column;align-items:flex-start}.proof-notes>div{grid-template-columns:1fr;gap:34px}.proof-notes article{max-width:44ch}.study-footer p{flex-basis:65%}.study-footer>a:not(.wordmark){flex-basis:65%}.detail-cover{grid-template-columns:1fr 1fr;min-height:270px}.detail-cover>div:first-child{padding:26px}.detail-cover .brand-art{min-height:270px}.detail-cover .brand-name{font-size:32px}.detail-cover .concept-tag{font-size:8px}.detail-cover p{font-size:12px}.story-grid,.journey-grid,.model-head,.scope-grid{grid-template-columns:1fr;gap:28px}.revenue-model{grid-template-columns:1fr}.journey-grid{gap:32px}.model-head p{max-width:55ch}.section-label{flex-direction:column;gap:8px}.study-story,.journey,.model-section{padding-top:60px}.conversation-lines{min-height:0}.study-cta{padding-top:60px}.detail-actions{gap:24px}.detail-actions .text-link{font-size:13px}.brand-name{font-size:40px}.concept-disclaimer{margin-top:-20px}.study-intro h1{font-size:clamp(34px,7vw,56px)}}
@media(max-width:400px){.study-nav .btn{font-size:12px;padding:10px 13px}.study-nav .container{gap:12px}.study-nav .wordmark{font-size:20px}.model-inputs,.model-output{padding:23px}.input-pair{gap:12px}.model-inputs label{font-size:11px}.detail-cover{grid-template-columns:1fr}.detail-cover>div:first-child{align-items:center;text-align:center}.detail-cover .brand-name small{text-align:center}.detail-cover .brand-art{min-height:220px}.detail-cover .brand-name{margin:20px 0}.detail-intro h1{font-size:38px}.card-links{gap:14px}.issue{font-size:9px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.picture-arrow{transition:none}}

.study-bubble{opacity:1;transform:none;padding:0;transition:none}
.hero-grid>*{min-width:0}
.model-output{min-width:0}.model-output dd{white-space:normal;overflow-wrap:anywhere;text-align:right;min-width:0}

.mini.p-skin{--m-bg:#ede4d8;--m-ink:#50423b;--m-acc:#8f5b45;--m-soft:#d7c8b9}
.mini.p-dental{--m-bg:#dce5de;--m-ink:#264639;--m-acc:#426b54;--m-soft:#bfcfc0}
.mini.p-beauty{--m-bg:#eed9df;--m-ink:#652941;--m-acc:#943b5b;--m-soft:#dab4c3}